Marketers - we've traveled miles in your shoes.

ABOUT US

We are focused on understanding client and agency challenges and opportunities and outline solid plans to optimize for the future.  We take a hands on collaborative approach working quickly to deliver results for our clients.  Our consultants have been in your shoes on the client-side working on campaigns and in agency management marketing operations, so we know your challenges.

Our nimble and experienced consultancy is led by marketing and agency management expert Jim Wallace.  He is an award-winning global marketer with over 25 years of client-side brand experience delivering campaigns that are both recognized and drive results.  He has won a dozen CLIOS including the Grand CLIO, several Cannes Lions, Gold Effies, and has been named in the Advertising Age Marketing 100.

He is an established leader in marketing operations and agency management who has delivered over $10 million in annual efficiencies for clients.  A pioneer in the growing practice of agency management he often speaks on panels, chaired an ANA agency committee for two years, and was chair of the ANA Advertising Financial Management Conference in 2018. 

 
 

WHAT WE DO

Agency Strategy

​Agency Models​

 

Roster Optimization​

 

In-House Agencies​

 

Global to Local Strategies

Agency Compensation 

Agency Management

Streamlined Agency Selection​

 

Client & Agency Operations​

Agency Reporting​

Relationship Management​

 

Agency Readiness

Marketing Operations

Training and Upskilling

 

Creating Great Briefs

 

SOW Best Practices

 

Procurement & Marketing Roles

 

ParTNERS

"We are proud to collaborate with best in class experts to help solve a broad range of marketing challenges. With these partners we seamlessly work together to customize joint programs designed specifically to meet our client’s needs."

Jim Wallace -

Founder & CEO 

"APR has had the good fortune to work with Jim as our client at HP for many years.  Together, we collaborated to improve production processes, drive best practices, and deliver efficiency between HP’s marketers and their agency and production partners.  APR is thrilled to partner with Jim, where his client-side expertise in marketing operations and agency relations are the ideal complement to APR’s production expertise."

 

Jillian Gibbs - 

Founder & CEO

 

"The concept of "partnership" comes easier to some people, especially if they found themselves on both sides of the fence in their career. No one knows the value of a true partnership better than Jim. Jim has seen it all. A superb subject matter expert in all things related to agency management, I am proud to call him a colleague and a friend."

 

Bruno Gralpois -

Co-Founder & Principal

"Jim is one of the most knowledgeable and innovative thinkers in the area of agency management. He has a unique ability to create opportunities by exposing marketers to new ways of thinking. Blum Consulting Partners is proud to collaborate with Jim and combine our expertise in optimizing in-house agencies with Jim’s problem solving skills."

 

T. Alex Blum -

Founding Partner

NEWSROOM

FEATURED ARTICLE:

Agency Management Roles & Responsibilities Survey Summary

ASM & Partners and WFA 2019

 
Contact Us

To speak to somebody about working with us, please fill out your details

Tel: 949-500-6491